Opened in Park Royal, North London, EasyJet has launched new supermarket EasyFoodStore with EVERY item priced at just 50p.
The budget food store hopes to rival Aldi and Lidl selling all household storecupboard essentials from digestive biscuits to sardines and coffee. One family has already splashed out and stocked up – racking up a £27 food bill!
EasyJet owner Stelios Haji-Ioannou says ‘This is another way the “easy” brand can serve the less well-off.
‘Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal, London area.’
The store motto is ‘No expensive brands, just food honestly priced.’
A list of the items for sale in the EasyFoodStore:
Pasta Mushroom Sauce
Sardines and Sauce
Variety Pack Cereal
Sardines in Oil
Cut Green Beans
Mini Cheese Thins
Noodle Snack Curry
Red Kidney Beans
Salt & Vinegar Sticks
Rice Long Grain
Chilli con carne